Coca-Cola 3Drinkable Billboard
Coca-Cola
Coca-Cola has launched a new ad from its "Real Magic" campaign, where travelers at Guarulhos Airport in São Paulo are surprised by a 3D billboard that appears to transport a cold Coca-Cola from the screen to a vending machine. Johannes Vermeer's artwork is revealed on the screen, followed by the soda descending through a pipe into the machine, where someone collects it. The campaign, created by David Miami, features a videocase produced by Sailor Studio. It follows Coca-Cola's "Masterpiece" ad and was launched in Latin America, with plans for expansion to Asia and other markets later this year.
Credits
Agency: David Miami
Client: Coca-Cola
Year: 2023
Year: 2023
Sailor Studio
Director: Luis Guilherme Chagas
Executive Producers: Luccas Oliveira, Gustavo "GGA" Almeida, Leticia Cacace, Gustavo Veloso
Production Director: Leticia Cacace
Project Manager: Gustavo Veloso
AD: Fernanda Fernandes
Producers: Lucy Charlier, Fernanda Fernandes, Gustavo Veloso
Director of Photography: Reginaldo Luca "Naldinho"
1st Camera Assist: João Victor Quattrucci Pinho
2nd Camera Assist: João Artur dos Santos
Casting Producer: Talita Lima
Post-Production Directors: Gustavo "GGA" Almeida", Luccas Oliveira
Post-Production Coordinator: Luiz Alejandre "Ryan"
Editor: Luís Guilherme Chagas
Motion / Comp: Rafael Matheus, Gustavo "GGA" Almeida"
Color Grading: Reginaldo Lucca "Naldinho"
Casting: Angélica Maria, Ariane Costa, Arys Cavalcante, Igor Álef, João Victor
